A few minutes ago, Pet Shop Boys were announced in Chilean TV to take part in the upcoming Festival de Viña del Mar, February 2026.
The event will run from Sunday 22 to Friday 27, and it's a big deal locally. The buzz is huge around international bands, so I expect lots of attention drawn to PSB.
This festival it's different to what you'd expect, not like the ones you are used to go in EU or US. It's broadcasted (tv, radio, online), includes two music contests, awards (called "the seagull", Viña del Mar is a seaside town) and presenters, a different comedian every night, and the audience has a name: The Monster... As Chilean, I have a hard time explaining what it means to our culture haha , it's really something, even for the people that don't like it.
I'm surprised and excited about this announcement. This country loooves PSB
Pet Shop Boys are pleased to announce that they will be headlining the 65th anniversary edition of the Viña Del Mar International Song Festival in Chile with a #Dreamworld show at Quinta Vergara Amphitheatre in February 2026.
Another “Dreamworld” show in Chile will be announced soon.
#Viña2026
The festival, which will also be broadcast live on the Chilean TV channel Mega and Disney+, runs from February 22nd until February 27th, with PSB’s show date to be revealed here on Monday, 24th November.
Other artists performing over the 6 day festival include Gloria Estefan, Matteo Bocelli, Bomba Estereo, Jessie & Joy, NMIXX, Juanes, KE Personajes, Mon Laferte, Yandel Sinfonico, Paulo Londra, Pablo O Chill-E and Milo J.
The ticket presale begins on Wednesday, 26th November at 11am and the general ticket sale begins on Friday, 28th November at 11:30am local time via the link below.
Pet Shop Boys are pleased to announce that they will be headlining the 65th anniversary edition of the Viña Del Mar International Song Festival in Chile with a #Dreamworld show at Quinta Vergara Amphitheatre in February 2026.
Another “Dreamworld” show in Chile will be announced soon.
To be honest, taking part of Viña del Mar is quite an achivement becuase that's probably the most important festival in latin contries, specially South America.
Read this:
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Audience of Viña del Mar 2025
Here are the most recent and concrete metrics available, mostly from Chilean TV ratings:
1. Television ratings in Chile
The average TV rating for the first three nights (Kantar IBOPE Media) was 28.7 points.
The broadcaster Mega projected this corresponds to an estimated 8.2 million viewers across those nights.
Night 1: 27.2 rating points, 70.3% share.
Night 2 (the most-watched): 31.5 rating points.
Night 4: 21.9 rating points.
Whole festival (6 nights): average rating of 25.7 points.
2. Peak audience moments
One of the highest peaks occurred during Myriam Hernández’s presentation, reaching 47.1 rating points around 23:00 (after receiving the Gaviota de Platino).
On Night 1, comedian George Harris reached approximately 38 rating points at peak.
3. Audience share
Night 1: 70.3% share of Chilean broadcast TV.
Night 3: 76.5% share — meaning over three-quarters of all people watching television in Chile at that moment were watching Viña 2025.
Interpretation
Extremely high national impact:
Ratings between 25–30 points are very strong for Chilean television, confirming that Viña remains one of the most-watched events in the country.
Large national reach:
With an estimated 8.2 million Chilean viewers over the first nights, the festival still dominates local TV.
Significant symbolic international reach:
The “250 million viewers” figure should be read as a high-level estimate of potential global exposure rather than literal annual viewers — but it shows how culturally prominent the festival is across Latin America and beyond.
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ARTISTS WHO WILL TAKE PART OF FESTIVAL DE VIÑA DEL MAR 2026 (by now):
Pet Shop Boys
Gloria Estefan
Mon Laferte
Juanes
Bomba Estéreo
Jesse & Joy
Yandel (symphonic)
Paulo Londra
Matteo Bocelli
NMIXX (K-pop)
Ke Personajes
Pablo Chill-E
Milo J
ARTISTS WHO TOOK PART OF FESTIVAL DE VIÑA DEL MAR:
SPAIN (soloists):
Enrique Iglesias, Julio Iglesias, Miguel Bosé, Raphael, Rocio Dúrcal, Rocio Jurado, Ana Torroja, Pablo Alborán, David Bisbal, Camilo Sesto, Isabel Pantoja, Paloma San Basilio, Joaquín Sabina, Joan Manuel Serrat, Mónica Naranjo, Rosana, Bertín Osborne, José Luis Perales, Dyango, Sergio Dalma, Marta Sánchez, Massiel, Nino Bravo, Tony Ronald, Jeanette, Emilio José, Mari Trini, Juan Bau, Manolo Otero, Pablo Abraira, José Vélez, Antonio Zabaleta, Víctor Manuel, Ana Belén, Miguel Gallardo, Alejandro Jaén, Luz Casal, Nacho Cano, Marcos Llunas,
SPAIN (groups):
Mecano, La Oreja de Van Gogh, Jarabe de Palo, Hombres G, La Quinta Estación, Los marismeños
Pecos, Olé Olé, Los del Río, Fórmula V, Dúo Dinámico, Sergio y Estíbaliz, Trigo Limpio, Barrabás.
EUROPE/USA (pop music):
Elton John, Sting, The Police, Dua Lipa, Olivia Newton-John, Tom Jones, Morrissey, Backstreet Boys, Simple Minds, A-ha, Foreigner, Rick Astley, Whitesnake, Duran Duran, Simply Red, Ray Charles, The Jacksons, Gloria Gaynor, Yanni, Lionel Richie, Boy George / Culture Club, Air Supply, Ricky Martin, Camila, Bonnie Tyler, Bananarama, Belinda Carlisle, Billy Ocean, Modern Talking (Thomas Anders), Haddaway, Corona, James Blunt, Boyzone / Ronan Keating, Jessie J, Yanni, CeeLo Green, Village People, The Four Tops, The Pointer Sisters, Neil Sedaka, Laura Branigan, Faith No More, Cheap Trick, Franz Ferdinand, Ace of Base.
BRITISH/USA (rock music):
The Beach Boys, Air Supply, Christopher Cross, Bryan Adams, REO Speedwagon, Journey (Arnel Pineda era), KC and The Sunshine Band, Toto, Smokie, Supernova (EE.UU.).
BRITISH/USA (ballads):
Michael Bolton, Richard Marx, Barry Manilow, Bobby Kimball (Toto).
BRITISH/USA (alternative music):
Maroon 5, The Script, Muse.
USA (latin pop)
Marc Anthony, Daddy Yankee, Bad Bunny, Wisin & Yandel, Don Omar, Nicky Jam.
Other International artists (contemporany, dance, electronic music)
Anne-Marie, Macklemore, Dimitri Vegas & Like Mike, Zedd.
CUBA:
Celia Cruz, Gloria Stefan.
MEXICO:
Santana, Luis Miguel, Juan Gabriel, Aleks Syntek, Marco Antonio Solís, Alejandro Fernández, Lucero, Yuridia, Maná, Thalía, Paulina Rubio, Ana Gabriel, Café Tacvba, Emmanuel.
PUERTO RICO:
Chayanne, José Feliciano, Elvis Crespo.
VENEZUELA:
José Luis Rodríguez "El Puma"
Ricardo Montaner
COLOMBIA:
Shakira, Carlos Vives, Juanes, Maluma, Karol G.
ARGENTINA:
Charly García, Soda Stereo / Gustavo Cerati, Luis Alberto Spinetta, Fito Páez, Vicentico / Los Fabulosos Cadillacs, Abel Pintos, Sandro, Leonardo Favio, Diego Torres, Los Pericos.
BRAZIL:
Rita Lee, Skank, Xuxa.
CHILE:
Los Tres, Los Bunkers, Myriam Hernández, Mon Laferte, Los Jaivas, Illapu, Ana Tijoux, Paloma Mami.
Wow, this festival is serious business, isn't it? Specially-shipped video equipment and a screen that will need to be dismantled in 8 minutes flat. Someone better not push the wrong button tomorrow!!!
, it's really something, even for the people that don't like it.
