patrick wrote:
In fact you've done no such thing. You've thrown out a few highly charting singles and made unsupported inferences which are contradicted by examples of other highly charting singles that don't have the same effect (hello Drunk).
I was talking about lead singles, which are the subject of this thread, are they not? Lead singles have the biggest influence on album sales. Drunk wasn't a lead single.
patrick wrote:
Your contention is further undermined by the myopic fixation on chart placement rather than unit sales, leading to the frankly hilarious assertion that I'm with stupid was somehow more popular than I don't know what you want but I can't give it any more even though the latter outsold the former by some margin. For your thesis to hold water, Nightlife would have had to outsold Fundamental. But it didn't and it doesn't.
That would be a fair comment if the single sales climates were the same for both I don't know what you want but I can't give it any more and I'm with stupid but they weren't. PSB had previously always sold enough units to guarantee a top 10 position with a lead single, regardless of the sales environment. With I don't know what you want but I can't give it any more, they sold 26,000, which was short of the average sales threshold needed. It remains PSB's worst performing lead single and, with New York city boy faring little better, Nightlife became their worst performing album on the back of it.
In 2002, Home and Dry sold around 15,000 units in a climate where the average sales threshold for a top 10 hit was around 18-20,000. So it missed the top 10 by a similar margin to that of I don't know what you want but I can't give it any more in its climate. Release followed an almost identical chart and sales pattern to that of Nightlife.
In 2006, I'm with stupid sold a similar number of units to that of Home and Dry, despite the fact that the average sales threshold for a top 10 hit had fallen to around 12-13,000. Surely that proves that I'm with stupid performed better in its own sales climate than I don't know what you want but I can't give it any more, New York city boy and Home and Dry did in theirs, resulting in a higher chart position and, subsequently, a better performance (both chartwise and saleswise) for Fundamental.
The key point is that, despite the singles market shrinking between 1999 and 2006, album sales stayed the same, which indicates that the performance of lead singles were still just as influential in promoting an album as before, despite their own popularity waning. Album sales are what record companies are most interested in and it's clear to me that I'm with stupid did a better job in promoting Fundamental than I don't know what you want but I can't give it any more and New York city boy did with Nightlife, hence the better chart positions and sales.
Yes, I don't know what you want but I can't give it any more sold more units than I'm with stupid but it still undersold within its own climate. There's no way it would have sold 26,000 units in I'm with stupid' climate. That's why I think that chart positions are more influential than you think. They are a pretty accurate barometer for measuring the popularity of the record regardless of its environment.
Let's look at the last five PSB albums:
Very - lead singles #7 and #2, album #1
Bilingual - lead singles #7 and #8, album #4
Nightlife - lead singles #15 and #14, album #7
Release - lead single #14, album #7
Fundamental - lead single #8, album #5
Surely this is evidence that the better the lead single(s) perform(s), the better the album fares as a result?