Pet Shop Boys Community

Behaviour Helvetica(ish) does it for me.

StevePSB wrote: Tue 11 Feb 2025, 7:58 am Always loved this, and the colours.


StevePSB

Gorgeous! Also one of my favorites!

Always liked the DJ Culture typeset (I don't know if its the same used for other things)

https://www.petshopboys.co.uk/product/single/dj-culture

Clearly a conscious decision was made to make it in italics, with the "j" lower case and remove the space between it and "Culture" which totally works.

Interestingly for the "mix", no italics on "Dj Cultu", but the "j" still lower case, the space is back, and "remix" is in italics and tacked onto "Cultu" to presumably pun on "remix". Which overall and comparatively looks a bit of a mess from the original.

https://www.petshopboys.co.uk/product/s ... culturemix

EDIT: just realized this is the font used for Performance too. Was this used throughout the Behaviour era?

I think fonts are like cocktails, best to stick to the classics; with that in mind, anything featuring the Helvetica family rarely fails.

Difficult to say with certainty, but I’m confident that Introspective uses Helvetica. Vibrant and restrained in equal measure. Lovely.

Technically, isn't it typefaces we're discussing rather than fonts?

The ones of nighlife (on the b sides credits), fundamental and hotspot.

OakeyDokey wrote: Sat 15 Feb 2025, 2:40 am Technically, isn't it typefaces we're discussing rather than fonts?

Ooh. Thank you. TIL there's a difference between font and typeface.

Spoiler

https://hobancards.com/blogs/thoughts-a ... d-typeface

Now it makes sense why Mark Farrow was talking about the Somewhere lettering being "a modern update to an American college typeface called Princeton" (yeah, that one you see on university logo sweatshirts) in the PSB Catalogue book, and I'm going "doesn't he mean font?"