jamie1978 wrote:
If Minimal does not increase album sales, there will be no third single, whether you or anyone else likes it or not. (....) Says any record company boss with a profit and loss sheet - ie all of them. This is hardly a controversial opinion, its a simple fact.
(....) Look, its really not complicated. If the 'second best' single of the album fails to push Fundamental back up the album chart (which is the SOLE point of releasing it), there is absolutely no way on this planet they will fund the release of the 'third best' single (whatever they deem that to be).
EMI refused to release 'Closer to heaven' as the fourth single from Nightlife, because Drunk failed to get the album even back into the top 75, despite Drunk being a top 10 hit. And I'm sure most people would agree that CTH would have made a superb single choice, but thats not the point. Album sales are the point.
Very had 5 singles released from it, because each single release caused a new surge in album sales. Record companies don't spend good money promoting and launching a single if it does not generate album sales. Anyone who disputes this is frankly just wrong, and a bit dim.
You're very quick to label other discussion participants as 'retarded', 'dim' and 'wrong', you're also expressing your opinion as if it is the one and only truth, yet you don't have your facts right!
Behaviour spent a total of 14 weeks in the UK album Top 75 (nine weeks in 1990, five weeks in 1991). The single release of Streets/Seriously did NOT push the album back into the UK Top 75, yet Jealousy was released as a 4th single in June 1991.
Bilingual entered the UK album charts shortly after its release, on 14 September 1996.
Its chart run was: 4 - 13 - 24 - 33 - 48 - 69 -> out. There's NO increase in sales visible, yet
two further singles (Single-Bilingual and A Red Letter Day) were released. Only the reissue (special edition) in July 1997, accompanied by Somewhere, spent two weeks in the Top 75.
Nightlife had a 3-week run in the UK album charts: 7-28-60 -> out. I don't know what you want but I can't give it any more and New York city boy didn't exactly help to give this album a sales boost, when you compare these figures to the ones of Bilingual. Yet a third single (Drunk) was released in January 2000.
Release spent one week longer in the UK Album Top 75 than Nightlife: 7 - 32 - 49 - 61 -> out. Yet this third single was never released.
Also see 'Playing The Angel' by Depeche Mode. It spent just 4 weeks in the UK Top 75, its second single (A Pain That I'm Used To), didn't manage to get the album back into the Top 75, yet a third single (Suffer Well) was released.
So: the situation is different for every album. The question whether or not the record company wants to release a 3rd single from Fundamental, depends on the *expected benefit* of such a release, not on the sales results after earlier single releases.
One way to get the maximum commercial potential is to release a different sounding single. See Nightlife. They tried it with Drunk (yet unsuccesful). A way to display what Fundamental has to offer, would be to release a slower song as the 3rd single. Numb and Indefinite Leave To Remain are the two most likely options.
If you say that the success of Minimal has an *influence* on the choice what the 3rd single will be, I agree with it. If Minimal is unsuccesful, the 3rd single is more likely to be a slow song. If Minimal is succesful, they might go for another uptempo track (either Integral or The Sodom And Gomorrah Show).